Offering an admirable range, with spunky Scandinavian style and an online showroom, Polestar makes a strong case in the electric vehicle market.
Volvo stablemate takes early pole position in EV race
When is a Volvo not a Volvo?
When it’s a Polestar.
Confused? Don’t be. Polestar is merely the name used by Volvo, and its Chinese owners, to build a bit of space between the clever Swedish car maker and its electric vehicle offshoot.
It has effectively created a new brand out of bits and pieces left on the Volvo production floor. And the new kid on the block has already created a buzz with its value and performance, so much so that Volvo has a mountain to climb when the two brands clash.